Chevy Volt tagline:"More Car Than Electric"— Autoblog Green

Chevrolet Volt– Click above for high-res image gallery

General Motorshas been advertising the Voltsince 2007, but does anyone remember the first video commercial for theChevrolet Volt? It aired back in late 2007 and early 2008 and featured a dog licking a person's foot. The gist? You care about the environment and so save water on showers; Chevy cares about the environment and so it's working on the Volt (watch the 30-second spothere).

In the very near future– i.e., during the World Series– GM willbegin airing a series of commercialsbased around the Volt's new tagline:"More Car Than Electric."We got a sneak preview of these commercials during a Volt media event last week (and promised we wouldn't reveal anything about the visuals or the voiceovers) but thought that slogan would generate some discussion. Is it convincing? Does it do what it needs to do? We'll soon get an idea of how the general public reacts, but what's your first take?

{Source: GM}

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