Toyota president: We are determined to lead the electric-drive segment— Autoblog Green

2010 Toyota Prius– Click above for high-res image gallery

Toyotapresident, Akio Toyoda, addressed the company's U.S. dealers at an annual conference in Las Vegas and his vision for the automaker came through loud and clear: he intends to run a company that dominates the electric-drive segment. In this case, domination includes adding a host of cutting-edge technology vehicles to the company's already-green model lineup. Toyoda talked about the company's recent struggles, full ofrecallsandreliability concerns, but he also spoke of a promising future, one made brighter by the introduction of new electric-drive models. Toyoda told conference-goers that the automaker:

Will expand its lineup to include more hybrids, plug-in hybrids, battery-electric cars and fuel cell vehicles. We are determined to be the leader in this area.

For a company that arguably leads the industry in advanced technology vehicles, envisioning Toyota with more electrified vehicles and perhaps a couple offuel cell modelsis certainly not a stretch, but visions ofmore best-selling Toyota hybridshitting the streets should be cause for concern among some of theautomaker's closest competitors.

Gallery:2010 Toyota Prius

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{Source:Green Car Advisor}

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